1. Introduction

Merc Store takes your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when using our website and services. This policy follows applicable privacy laws in the United States, including the California Consumer Privacy Act (CCPA) and other relevant state regulations.

2. Collection of Personal Information

We may collect the following categories of personal information when you interact with our store:

• Identifiers: Name, address, email, phone number, unique user identifier, IP address.

• Online Identifiers: Cookies, beacons, pixel tags, mobile device identifiers, and other tracking technologies.

• Financial Information: Partial credit/debit card data (processed by third parties and never stored directly by us), bank accounts, and transaction details.

• Online Activity: Browsing history, ad interactions, past purchases, and consumption trends.

• Location Data: Provided by the browser or the user when filling out forms.

• Sensory Information: Customer service call recordings, security camera images in physical stores.

• Customer Preferences: Shopping preferences, viewed products, and site behavior.

• Professional and Employment Information: Job title, work history, professional references (if applicable).

• Profile Inferences: Preferences, behaviors, interests, and consumption trends.

Data may be collected directly from the user, from devices used to access our store, or from third-party service providers.

3. Use of Information

We use your personal information to:

• Process orders and transactions;

• Provide customer support and after-sales service;

• Personalize your experience and offer recommendations;

• Improve site security and prevent fraud;

• Comply with legal and regulatory obligations;

• Conduct internal audits to verify compliance and security;

• Display targeted ads based on your browsing behavior.

4. Data Sharing

We may share your personal information with:

• Service Providers: Payment processing companies, logistics, customer support, and data security providers.

• Advertising Networks: To display personalized ads.

• Business Partners: Affiliated companies or companies that offer relevant products and services to our customers.

• Government Entities: To comply with legal obligations and judicial requests.

We DO NOT sell your personal information and do not share sensitive data for targeted advertising.

5. Data Retention

We retain your personal information as long as necessary to fulfill the purposes mentioned in this policy, following legal and regulatory timeframes:

• Financial Data: Retained for up to 10 years after the last transaction.

• Browsing History: Retained for up to 3 years to improve user experience.

• Account Data: Retained until the user requests deletion.

6. Consumer Rights by State

Consumers in some states have specific rights regarding their data. In California, Colorado, Virginia, Texas, and Utah, users may:

• Request access to all information collected about them.

• Request the deletion of their data, subject to legal exceptions.

• Opt out of having their data used for targeted advertising.

To exercise these rights, contact us at support@merc-store.com.

7. Data Protection Measures

We implement security measures to protect your data, including:

• Encryption of sensitive information;

• Restricted access control to personal data;

• Monitoring of suspicious activities;

• Data retention policies ensuring secure deletion after the required period.

8. Updates to This Policy

We may update this policy periodically. Users will be notified of significant changes via email or a notice on our website.

9. Contact and Request Methods

For questions, access requests, corrections, or data deletion requests, contact us at support@merc-store.com. We are also developing a form to facilitate these requests on our website.